Act-On

APRIL 18, 2025

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. Marketo vs. Pardot is a classic match up.

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Scoring 130

Sage Marketing

SEPTEMBER 4, 2024

This is where B2B marketing automation comes in, offering a powerful toolbox to streamline workflows, nurture leads, and ultimately drive conversions. This guide equips you with the knowledge and best practices to build a winning B2B marketing automation strategy, featuring HubSpot as a leading solution.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Ideal Customer Profiles Automation 52

MarketJoy

MAY 16, 2025

Modern lead-generation tools that convert leads into customers in a split second are becoming a staple in 2025. In this listicle, we walk you through some of the best solutions you can take to elevate your lead generation strategy. A power tool for advanced search, lead recommendations, and direct messaging.

Marketing Automation Services 59

Marketing Automation Services Work Management Lead Generation Marketing Management 59

Outgrow

MARCH 24, 2025

How to Integrate Outgrow and GoHighLevel for Powerful Marketing Automation We’re excited to announce the newest addition to Outgrow’s integration ecosystem! Our latest update brings you seamless integration of Outgrow and GoHighLevel, which is designed to elevate your marketing automation capabilities.

Outgrow 52

Outgrow Marketing Automation Services Marketing Automation Paid Search Agency 52

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing AI 130

Marketing AI CMS Development Enterprise Management Industry CMS 130

Zoominfo

JULY 17, 2025

With every marketing dollar under scrutiny, it’s crucial for marketers to deliver the right message, to the right audience, at the right time, every time. The stakes are simply too high for frontline GTM teams to rely on bad data and poor-quality leads. How Does Lead Enrichment Work? Today’s buyers expect more.

Lead Scoring 130

Lead Scoring Lead Ranking Sales Qualified Leads Data Hygiene 130

Schubert B2B

OCTOBER 17, 2024

Marketing Automation and Lead Nurturing Automation is the name of the game. You have places to be, and manually following up with every lead is outdated. Marketing automation platforms handle the heavy lifting, sending perfectly-timed emails 4. before their coffee gets cold.

Account Based Marketing 115

Account Based Marketing Trends B2B Marketing B2B 115

Martech

OCTOBER 25, 2024

But if you only use them for cold outreach, you’re letting a valuable tool sit idle. You can use them to promote events, keep leads engaged, follow up with customers and much more. HubSpot, of course, is not the only vendor offering email sequences and much of the advice below is applicable to whichever solution you’re using.

Work Management 121

Work Management Marketing Automation Services Marketing Management Hubspot 121

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. There are countless tools to choose from the ones everyone knows, the latest AI tools, the obscure ones so why not try them all? Most marketers underestimate the power of Pinterest.

Marketing Automation Services 120

Marketing Automation Services Features Work Management Paid Search Agency 120

Lusha

JULY 21, 2024

It also discusses nurturing strategies and tracking tools and the transition of leads to sales. Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? Industry: Some industries may be more aligned with your product or service than others.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Martech

JULY 29, 2024

When content creators or marketers need to use these assets in their web content, they can easily access them from the DAM. Seamless integration: Many modern CMS platforms offer integration capabilities with DAM systems. Integration requirements: Consider how these systems will integrate with other tools in your marketing stack.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Industry CMS 120

Only B2B

JULY 24, 2024

Let’s get on: Understanding Your Ideal Customer Profile (ICP) “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Technographics: Technologies and tools they use. It’s the best way to boost subscribers, leads, and ultimately revenue.

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

Trade Press Services

AUGUST 19, 2024

This role focuses on executing and optimizing marketing campaigns across various channels, including social media, email, search engines, and display advertising. It’s important for this specialist to be well-versed in analytics, A/B testing, and the latest digital tools and platforms.

B2B Marketing 100

B2B Marketing Paid Search Agency Marketing Automation Services Allocation 100

Heinz Marketing

NOVEMBER 1, 2024

Marketing orchestration is a strategic approach that synchronizes all marketing activities across various channels, platforms, and teams to deliver a cohesive and personalized customer experience. Integrated Technology Stack : Utilizing tools and platforms that communicate effectively with one another to streamline processes.

Organization 78

Organization Marketing Automation Services Work Management Marketing Budget 78

Oktopost

NOVEMBER 20, 2024

There are powerful tools at your fingertips to help you protect and boost your brand across multiple platforms. What you desire to appear” refers to how others perceive you, or in the case of B2B social media reputation management, the perception your audience has of your business on social media platforms. The best part?

Enterprise Management 62

Enterprise Management Social Media Marketing Automation Services Marketing Management 62

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. Analyze these signals.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Martech

JUNE 19, 2025

Where to find conversion data: Google Analytics or other website analytics platforms. You’ll need to set up goals or conversions within these platforms. Where to find them: Native social media analytics platforms (e.g., Where to find them: Email marketing platforms (e.g., Vanity metric No. Vanity metric No.

Paid Content 86

Paid Content Cost per Acquisition Marketing Attribution Lead Ranking 86

Heinz Marketing

MARCH 7, 2025

Implement marketing automation to nurture inbound leads effectively. Leverage video content and interactive tools (e.g., assessments, calculators) to engage audiences and drive inbound leads. Measure cost per opportunity (CPO) rather than just cost per lead (CPL) to assess true ROI.

Lead Ranking 92

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 92

Televerde

MAY 26, 2025

You need tools that do more than just send emails and score leads. You need tools that learn, adapt, and act in real time. By combining automation with artificial intelligence, modern marketing teams can scale outreach, personalize interactions , and deliver better-qualified leads—without burning out their teams.

Demand Generation 52

Demand Generation Marketing AI Marketing Automation Services Demand 52

Oktopost

SEPTEMBER 19, 2024

Whether you’re using Google Analytics, Facebook Insights, or even your social media management platform, the most important thing about collecting social media data is leveraging it across channels, campaigns, and platforms. All the leading CRM tools will enable you to do this without operational overhead.

Top of Funnel 62

Top of Funnel Social Media Lead Ranking Marketing Automation Services 62

Martech

MAY 13, 2025

If youre looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already comfortable with basic generative AI tools. Here are five ways marketers can use Gemini GEMS to improve their workflow. No doubt you will find more when you start experimenting with the platform.

Marketing AI 81

Marketing AI Product Planning Lead Ranking 81

Orange Owl Blog

APRIL 24, 2025

Unicorn Chronicles LeadSquared Success Story: 5 Essential Lessons for Every Entrepreneur Vivek Goel April 24, 2025 Share : Table of Contents Introduction In the fast-evolving landscape of SaaS (Software as a Service), few companies have navigated growth and scale as successfully as LeadSquared.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Lead Ranking 52

Metadata

DECEMBER 16, 2024

Implementing Facebook marketing strategies can greatly improve B2B advertising. Many B2B marketers face challenges like manual campaign management, limited targeting on other platforms, and difficulty measuring ROI. Video Ads : Demonstrate products or services in action to attract and retain attention.

Facebook 52

Facebook Optimization B2B Marketing Cost per Lead 52

Orange Owl Blog

JANUARY 1, 2025

SaaS Marketing Top B2B SaaS Marketing Agencies in India Vivek Goel January 1, 2025 Share : Table of Contents Introduction India has emerged as a global hub for SaaS (Software as a Service) companies, and with it comes the need for marketing agencies specializing in B2B SaaS.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency Paid Content 52

Valasys

JULY 11, 2025

But here’s the thing – the solution isn’t always about spending more on marketing. That could mean streamlining your lead nurturing process or finally aligning sales and marketing for real results. Small tweaks in the right places can lead to big shifts in growth.

Efficiency 52

Efficiency Work Management B2B Marketing Marketing Strategy 52

FunnelEnvy

DECEMBER 9, 2024

This post will guide you through what marketing and sales alignment is, why it’s essential for B2B success, and practical steps to foster collaboration for limited ROI. What is B2B Marketing and Sales Alignment? Regular, structured meetings and shared platforms help bridge the gap and enable more effective collaboration.

Top of Funnel 64

Top of Funnel Conversion Lead Ranking Sales Qualified Leads 64

Spiralytics

MAY 8, 2025

When looking for marketing automation and Customer Relationship Management (CRM) options, you’ll see HubSpot standing out as a market leaderand for good reason. It’s a powerful cloud-based platform offering tools for CRM, marketing, sales, customer service, and content management.

Hubspot 62

Hubspot Marketing Automation Services Work Management Marketing Management 62

Learn from the Pros

JANUARY 7, 2025

Weve had countless conversations with B2B marketers about their challenges, and one thing is clear: what worked even a few years ago simply doesnt cut it anymore. Yet, email remains one of the most effective tools for driving engagement and revenue. Send at the Right Time: Use tools to test different send times by persona.

Lead Ranking 52

Lead Ranking B2B Marketing Automation Services Lead Scoring 52

sagefrog

FEBRUARY 10, 2025

Predictive analytics help forecast what prospects want before they say it, while automation streamlines workflows, such as personalized lead nurturing and dynamic content delivery. Together, these tools do more than boost efficiencythey provide a competitive edge by ensuring marketing efforts are hyper-focused and scalable.

Marketing AI 72

Marketing AI B2B Marketing Lead Ranking Lead Scoring 72

Televerde

FEBRUARY 11, 2025

Quick Takeaways Aligning marketing and sales ensures seamless lead nurturing, higher engagement, and increased revenue. Using AI, analytics, and automation helps businesses target the right audience and optimize demand generation efforts. Run A/B tests to refine messaging, design, and targeting.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 52

Lead Forensics

AUGUST 6, 2024

Weak Value Proposition: Failing to clearly communicate the benefits of your product or service. Inadequate Follow-Up: Not engaging with leads effectively after their initial interest. By consistently delivering value through your content, you can keep leads engaged and interested throughout their journey. Wanting more?

Demand Generation Agencies 52

Demand Generation Agencies Top of Funnel Demand Generation Lead Scoring 52

Orange Owl Blog

DECEMBER 24, 2024

Why Interactive Content is Perfect for B2B Marketing Interactive content has emerged as a game-changer in B2B marketing, providing solutions to address the unique challenges of engaging decision-makers and stakeholders. Here’s a deeper dive into why interactive content is ideal for B2B marketing: 1.

Enterprise Management 52

Enterprise Management Interactive Marketing Work Management Marketing Management 52

Valasys

FEBRUARY 26, 2025

Introduction: VAIS – The Revolution of AI in Lead Nurturing In todays digital landscape, businesses face the challenge of nurturing leads effectively while delivering highly personalized experiences.

Lead Nurturing 40

Lead Nurturing Marketing AI Lead Scoring Lead Ranking 40

Inbox Insight

OCTOBER 14, 2024

ABM content syndication is a strategic marketing approach that combines the targeted nature of account-based marketing with the broad reach of content syndication. It involves distributing tailored content to specific, high-priority accounts through third-party platforms and networks. How does ABM content syndication work?

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM B2B Marketing 52

Orange Owl Blog

MARCH 16, 2025

Company size (Startups, SMEs, Large Enterprises) A SaaS company offering HR software might create different versions of its product to cater to small businesses and large enterprises. Brand loyalty Businesses that frequently engage with a brands content or services may receive exclusive offers.

Ideal Customer Profiles 52

Ideal Customer Profiles Segmentation Enterprise Management Work Management 52

Orange Owl Blog

AUGUST 8, 2024

SaaS Marketing Top B2B SaaS Marketing Events in 2024 Orange Owl August 8, 2024 Share : Table of Contents As the B2B SaaS landscape continues to evolve, staying updated with the latest trends, technologies, and strategies is essential for professionals in the industry. Here’s a guide to the top B2B SaaS marketing events in 2024.

Peer-to-peer 52

Peer-to-peer B2B Marketing Account Based Marketing Planning 52

Marketri

OCTOBER 9, 2024

But it’s not viable to staff specialties like digital marketing, SEO, paid search, marketing automation, and analytics and many more in house. In this new environment, marketing drives growth. It’s clear that buyers want more information about your business and services before they engage with sales.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Top of Funnel Sales Management 62