Madison Logic

OCTOBER 26, 2023

While our data reveals that the Finance vertical continues to demonstrate high research and engagement with fintech-related content, we see additional industries showing increased interest in the technology. Emphasize your industry leadership with testimonials and referrals that showcase your customer satisfaction and loyalty.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

ClickZ

JANUARY 24, 2020

A strong presence on multiple channels is a key takeaway here, meaning be consistent on social media, mobile, brick-and-mortar, ads, email, and other marketing verticals, ( take control of your data stack for smarter marketing). Don’t forget that human touch = brand equity, customer loyalty, more sales. Key Takeaways for Marketers.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Ledger Bennett

JUNE 1, 2020

It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Outbrain

MARCH 17, 2022

Marketers can leverage this knowledge to focus their efforts on this seasonal opportunity if it fits their vertical and/or product. Take a look at BrainPower data, an Outbrain tool that helps marketers find out the current digital trends worldwide, and you can see which verticals and categories interest your audience.

Campaigns 29

Campaigns Planning Paid Search Agency Verticals 29

Hubspot

SEPTEMBER 29, 2015

Maybe your team creates the best type of content in a particular vertical, or maybe you have the funniest listicles on the web (yes you, BuzzFeed). Look for purchase intent in all of your content assets, from newsletters to webinars and articles on your website. Final thoughts. Stop relying on fleeting attention spans.

Top of Funnel 28

Top of Funnel Funnel Advertising Purchase Intent Advertising Funnels 28

Zoominfo

OCTOBER 5, 2021

Hero images can be dynamic based on the visitor’s location, employment vertical, or interests. Content can speak to their industry or purchase intent. You can even change the order in which items appear on a page to make navigation easier, or offer a discount on a product they might be interested in.

Marketing Websites 130

Marketing Websites Personalization Ideal Customer Profiles Paid Search Agency 130

The Customer

FEBRUARY 4, 2021

Atlaas can provide organizations with an understanding of why their customers do what they do – and then build a detailed roadmap to move them into congruency with their customers’ values, expectations and purchase intent.”. Carl also held various roles at Merkle, Tufts Health Plan, and two previous startups. Dave Frankland, Principal.

Enterprise Management 52

Enterprise Management Paid Search Agency Lead Ranking Advertising Agencies 52