Binary Demand

APRIL 8, 2024

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. The term “market segmentation” traces back to 1956 when Wendell R. So, let’s get the ball rolling! Smith first introduced it.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Referral Rock

NOVEMBER 1, 2019

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

Sana Commerce

APRIL 25, 2024

Innovating with new e-commerce strategies and technologies can generate uniquely helpful experiences, attract new customers, and foster lasting loyalty. But, according to the panelists, it starts with gaining a deep data-based understanding of the customer to ensure interactions are hyper-personalized and build brand loyalty over time.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Sana Commerce

APRIL 25, 2024

Innovating with new e-commerce strategies and technologies can generate uniquely helpful experiences, attract new customers, and foster lasting loyalty. But, according to the panelists, it starts with gaining a deep data-based understanding of the customer to ensure interactions are hyper-personalized and build brand loyalty over time.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Hinge Marketing

MARCH 21, 2019

Yet, working for the research-based branding and marketing firm for professional services, I can tell you that we and our clients are seeing a decline in referral usage. For those of you that follow a marketing funnel or waterfall model, lead generation is typically identified as a top of the funnel initiative. SmartInsights.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101