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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” ” Which naturally led us to the questions of What and When ? Do you want to see your own words or company news in the outlet?

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Find a Relevant LinkedIn Group. Facebook is the most popular tool for retargeting but LinkedIn also has a feature.

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B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B Marketing Insights - WE

There’s a world of difference in terms of likes and dislikes, standards, budgets, individual market demands, intent & personas. Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. Like all businesses, we were seeking growth. And how do you grow a business? Target Audience.

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How Can B2B Organizations Build Loyal Advocates for Their Brand?

B2B Digital Marketer

They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). Andrew is also the host of “The Fangledcast” podcast where incredible guests take deep dives into relevant topics for the business world. Andrew’s LinkedIn: [link]. They are focused too much on the numbers.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) Why is disruption important to you and why is it so relevant today? I saw this simple post from Jacob Shipley on LinkedIn and he captured my thinking perfectly: Social media isn’t B2B or B2C. Obviously not, but it was a cool feeling.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Maybe you’re using kind of robotic language and you’re not thinking about the user experience in terms of the messaging as much. And I found in Canada things kind of lag behind in terms of understanding and people really seeing the opportunity in things or being willing to invest in it. Sharing Content on LinkedIn.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Maybe you’re using kind of robotic language and you’re not thinking about the user experience in terms of the messaging as much. And I found in Canada things kind of lag behind in terms of understanding and people really seeing the opportunity in things or being willing to invest in it. Sharing Content on LinkedIn.