Linkedin Marketing Attribution Multi-Channel Relevance 
illumin
MAY 28, 2024
In turn, ad budgets are increasingly allocated to channels that can leverage first-party data , such as CTV , retail media, and social media. It also poses significant challenges for marketers when it comes to personalization, look-alike modelling, audience targeting and retargeting , campaign reporting, and marketing attribution.
Learn from the Pros
MARCH 21, 2024
First-party data is information collected directly from your audience through interactions with your website, app, or other owned channels. This reduces the risk of basing marketing decisions on outdated or incorrect information. Customer data insights and a first-party data strategy are vital for successful marketing.
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Act-On
FEBRUARY 26, 2024
A/B testing is a method used to determine which version of an ad or landing page performs better. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing.
Content Marketing Institute
NOVEMBER 16, 2017
Within many businesses, CMOs are under particular scrutiny to transform marketing from a cost center to a predictable profit center.”. When you work with (or work like) a data scientist, you build predictive models that enable you to say “I know” instead of “I think” – an important part of transforming marketing into a profit center.
Single Grain
NOVEMBER 17, 2020
If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.
Full Circle Insights
FEBRUARY 28, 2021
The idea was that if all relevant data could be consolidated in (and accessed and edited from) a single repository, it would break down data silos and eliminate errors that are introduced when multiple versions of a dataset are maintained and edited in separate locations. Building a Solid Case for Attribution to the CMO.
Heinz Marketing
FEBRUARY 14, 2020
These “no slides, no pitches” breakfasts feature networking and vibrant discussions on highly relevant topics for B2B marketing leaders. How would you create a marketing strategy and model that changed the way your team operated, prioritized tactics, and reported on their impact? Would this excite you? Frighten you?
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