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The importance of accurate keyword difficulty scores

ClickZ

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Focusing on a keyword with a low KD score can achieve faster results with traffic from search engines as there is less competition.

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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. So regularly checking on your search performance will help you avoid losing traffic. Semrush is a search engine marketing software with powerful functionality.

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5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reality is that unless you’re already one of the biggest, baddest brands out on the market, you’re probably not going to rank on the first page. PPC metrics are thankfully transparent.

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What is Paid Search? How SEO and SEM Work for You

ConvertKit

Since we are commonly searching for products, services, and information on Google, we know other people in our audience are doing the same. Understanding how search engines work is one of the best investments we can make in our business because many purchases start with a simple search.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

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33 Essential B2B SEO Statistics Every Marketer Should Know

Single Grain

B2B Keyword Statistics 71% of digital marketers say their most effective SEO strategy is strategic keyword use. Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords. Smart Insights ) 15% of all Google search terms have never been searched for before. HubSpot ) 3.2-3.5

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Get Ahead of the Competition: 6 Powerful Enterprise Search Engine Marketing Strategies

Single Grain

Enterprise search engine marketing is challenging because it involves optimizing large websites with thousands of pages which might have complex technical issues. Get My Free Marketing Plan What Is Search Engine Marketing (SEM)? Secondary keywords should contain long-tail and low-competition keywords.