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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Sungard AS had solid creative in place and a very sophisticated nurturing program,” says Howard Sewell, Spear President.

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B2B Sales Strategy: How to get more leads for B2B Business

Valasys

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Determine goals: sales; leads; brand building; product demonstration; education.

Planning 100
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What are the Features and Benefits of Marketing Automation?

LeadSquared

Omnichannel Communication Improved Accountability Increased Efficiency More creativity Increased ROI What to consider before buying an automation tool? Facebook lead ads 101: the advertiser’s manual Facebook ad formats and placements: how to use them. Landing pages are crucial when you want to generate leads through digital campaigns.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

As there is no presentation layer attached to the headless CMS, it is considered “pure” & just one instance of it can be used for display on any devise, website, mobile, tablets or several other devise platforms. Headless CMSs have no connection what-so-ever with presentation layers, templates, site structure, or design.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Made using Midjourney What is B2B Lead Generation?

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5 Ways to Generate More Webinar Leads

Zoominfo

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). Keep reading to learn five webinar lead generation tactics.