Marketing Insider Group

MAY 5, 2010

When I see B2B Marketers who have forgotten that we serve customers and create marketing campaigns with little research into customer needs or pains or the words they use to express their pains, it makes me crazy. To share the love. I am frustrated every day. I am a perfectionist.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

When I see B2B Marketers who have forgotten that we serve customers and create marketing campaigns with little research into customer needs or pains or the words they use to express their pains, it makes me crazy. To share the love. I am frustrated every day. I am a perfectionist.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. When prospects are ready to buy, they will use keyword search to research products and solutions. You want to be found when they do.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke).

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Marketing Insider Group

MAY 12, 2010

If you need to create content – research the top trending keywords, article titles, and customer pain points. Step 4: Identify or create valuable content and offers. This is the trickiest part. If you have content- test which pieces work best. Ask your partners. Ask your current customers.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 14, 2010

This is where we select keywords based on quantifiable research like volume of searches and likelihood of conversion. Generic terms have a higher likelihood of being used by a student, researcher, or other non-prospect as opposed to our branded or solution-specific keywords. Did I mention this is really hard to explain?

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JULY 27, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) The message: Don’t call me! So how do you mine these contcts for leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain? Heskett and Leonard Schlesinger).

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain? Heskett and Leonard Schlesinger).

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. internet, email, search tools and specialized research tools, statistics etc including direct access to clients! What is a salespage? Who should manage it?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

Megan Heuer , Research Director, SiriusDecisions. Megan Heuer, Research Director, SiriusDecisions ( @megheuer ). It is an organization wide effort and takes hard work to think through all of the areas including: data, lead planning, lead routing, lead qualification (including scoring), lead nurturing, metrics and technology.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Marketing Insider Group

JUNE 4, 2010

This new media is as much for HR, Research/Insight, Corporate strategy/planning and Finance as it is for Integrated Marketing, surely? Rebecca Roderick Jun 6 2010 Hi Michael I take the point – but surely this is about Stakeholder engagement not just customers. I bet you’d agree!

Social Media 100

Social Media Demand Generation Agencies Media PR 100