Remove event-management-software
article thumbnail

New White Paper: Top 10 Tips for Lead Nurturing Success

The Point

Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just software. 10 Best Practices for Lead Generation & Pipeline Acceleration.

article thumbnail

Top Lead Generation Statistics for 2018

Zoominfo

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top B2B Lead Generation Statistics for 2021

Zoominfo

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

article thumbnail

11 Steps and Goals to Lead Nurturing Done Right

Oktopost

Helping leads along their buyer’s journey by developing valuable relationships with them creates long term success for your business. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. What is Lead Nurturing?

article thumbnail

3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat.

article thumbnail

What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

Lead-nurturing emails Lead-nurturing campaigns can take many forms. Knowing your customers and what stage of the sales funnel they’re in is a great way to tailor your emails to them and help you get a higher response rate.

article thumbnail

The Sales Capacity Challenge Never Miss a Sales-Ready Opportunity Again

Martech Advisor

To make the best of this situation, some companies have adopted Business Development Representatives (BDRs) or inside sales teams to prioritize their time on the hottest and most recent leads in hopes of converting them into opportunities for the Sales team. Conversely, seasonal downturns may leave Sales teams bereft of leads to contact.