Adobe Experience Cloud Blog
JANUARY 27, 2011
by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Watch the YouTube video , or read the quick summary below. Watch the YouTube video , or read the quick summary below. To see more, watch the video below.
Oktopost
APRIL 21, 2020
In our fourth episode of “The Globalization of Social Media” an Oktopost discussion series, Howard Sewell , President of Spear Marketing Group and one of the “ 50 Most Influential People in Sales Lead Management ” sits down with Colin Day , Oktopost’s Managing Director of EMEA.
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KoMarketing Associates
MAY 1, 2013
YouTube (69% vs. 61%). Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%).
ViewPoint
JUNE 15, 2016
Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company.
The Point
OCTOBER 14, 2010
As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc.
ViewPoint
OCTOBER 2, 2012
Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.
LEADership
NOVEMBER 1, 2013
The top four include: LinkedIn (91%), Twitter (85%), Facebook (81%) and YouTube (73%). Note: The Content Marketing Institute has reported that lead generation is the top reason why 93% of B2B content marketers build effective content marketing.) Also, B2B marketers tend to use 6 social media platforms.
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