ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Buying cycles are changing.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

LEADership

NOVEMBER 1, 2013

The top four include: LinkedIn (91%), Twitter (85%), Facebook (81%) and YouTube (73%). The buying cycle – 43%. Note: The Content Marketing Institute has reported that lead generation is the top reason why 93% of B2B content marketers build effective content marketing.) Customizing Content Through Segmentation.

Trends 40

Trends Planning Content Marketing Case Studies 40

Hubspot

MARCH 12, 2012

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? 4) Implement a Lead Management System.

Lead Management 28

Lead Management Work Management Marketing Management Lead Scoring 28