B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
KoMarketing Associates
MAY 1, 2013
Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings. More than half (53%) plan to increase their content marketing budgets this year and, on average, they’re allocating a little over a quarter (29%) of their overall budgets to content marketing.
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