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The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer

Adobe Experience Cloud Blog

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Account Management. Opportunity Management. Sales Forecasting. Sales Process / Methodology. Channel Management. Sales Emails This is the ability to personalize “from addresses” and signatures on behalf of individual sales reps, so that automated emails appear to come from the specific sales owner.

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10 Best CRM Software For Small Business (Expert Reviews)

Optinmonster

It’s designed to increase your bottom line and help you generate leads, manage contacts, and turn them into lifelong customers. Drip is loaded with features including marketing automation, advanced contact management, actionable reports, email campaigns, one-on-one conversations, eCommerce user tracking, and more.

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64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

Lead Nurturing: Triggered Emails, Newsletters and Webinars (blog post). How To Use Thought Leadership To Build Brands and Nurture Leads (blog post). Lead Nurturing With Brian Carroll (blog post). The YouTube Approach to Lead Nurturing (blog post). Four Lead Scoring Tools and Resources.