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Lead Management

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. YouTube (69% vs. 61%). Lead management/nurturing (66%). LinkedIn (87% vs. 83%).

Marketing Management

Marketing Management Marketing Budget Budget Programs Peer-to-peer

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new). Lead Management. Marketing Automation. It includes automated data field updates (e.g.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

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