B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
KoMarketing Associates
MAY 1, 2013
YouTube (69% vs. 61%). Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Customer acquisition (78%). Lead management/nurturing (66%). LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). SlideShare (29% vs. 23%). Thought leadership (79%).
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