ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Watch the YouTube video , or read the quick summary below. Watch the YouTube video , or read the quick summary below. To see more, watch the video below.

Lead Management 48

Lead Management Sales Leads Lead Scoring Lead Ranking 48

KoMarketing Associates

MAY 1, 2013

YouTube (69% vs. 61%). Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

PureB2B

JANUARY 19, 2017

This is where marketers and sales professionals, rely on lead generation techniques. Initially, you might just have an inquiry , but this important initial step can easily turn into a lead with the right plan in place. So how do you get that inquiry to turn into a lead? Don’t let the lead go cold.

Lead Scoring 81

Lead Scoring Lead Ranking Sales Qualified Leads Leads 81

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

LEADership

NOVEMBER 1, 2013

The top four include: LinkedIn (91%), Twitter (85%), Facebook (81%) and YouTube (73%). Brand recognition, gaining new customers and lead generation are top goals that encourage B2B marketers to succeed. Content marketing success is frequently measured via web traffic, the value of sales leads and social media distribution.

Trends 40

Trends Planning Content Marketing Case Studies 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Sales Emails This is the ability to personalize “from addresses” and signatures on behalf of individual sales reps, so that automated emails appear to come from the specific sales owner. Lead Management. And it supports lead recycling processes, where sales leads are passed back to marketing for further nurturing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48