multi-touch 
The Point
SEPTEMBER 30, 2013
The biggest difference between basic ESPs and today’s modern marketing automation technology is the ability to design and deploy automated, triggered, multi-step campaigns. It enables you to deploy lead nurturing programs that are more timely, relevant, and, ultimately, effective. What other differences did I miss? Comments welcome.
Adobe Experience Cloud Blog
JANUARY 19, 2009
Lead nurturing and lead scoring seem to be coming into the mainstream. What do you think are the biggest opportunities marketers have in terms of more effective lead management? First, just practicing lead nurturing and lead scoring means you’re ahead of the game in terms of lead management effectiveness.
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Full Circle Insights
FEBRUARY 28, 2021
Velocity & Shortening Your Sales Cycle. The Elements of Great B2B Lead Management. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. Picking the Right Attribution Model For You: Part 1, Single Touch Models. When is First Touch Most Important?
Biznology
AUGUST 24, 2012
Which media channel is really driving the sale, they ask. What touch sequence is most productive? To summarize, they boil down to 4 general techniques: First touch, last touch. But well nigh impossible to execute across a multi-channel, multi-touch relationship. Photo credit: dolphinsdock.
PureB2B
NOVEMBER 29, 2016
Improved lead management and nurturing. Marketing and sales alignment. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. This still requires A/B testing and a human touch to get right. Conclusion.
PureB2B
NOVEMBER 29, 2016
Improved lead management and nurturing. Marketing and sales alignment. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. This still requires A/B testing and a human touch to get right. Conclusion.
LeadSloth
JANUARY 12, 2010
Manager, Inbound Marketing, Marketo. Lead nurturing must match the complexity of the sales cycle: Despite the typical complexity of B2B sales cycles, B2B marketers have traditionally run very basic campaigns to match basic sales processes. Jeff Pedowitz , President and CEO, The Pedowitz Group.
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