SugarCRM

DECEMBER 11, 2013

Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Event Management. Campaign Manager. Learning Management. Nine Things Sales is Thankful For. Somehow, we manage to forgive […]. Lead Scoring.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Outreach

AUGUST 9, 2021

Great sales leaders know that calls aren’t just about relationship building: they’re a vital source of valuable insights into customer needs, rep performance, and team growth opportunities. Call analytics is the sales and marketing tactic of collecting and measuring call tracking and recording data for analysis.

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. PR was the backbone of our lead gen program.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

B2B Marketing Exchange

NOVEMBER 15, 2023

Account-Based Marketing Campaign Mutiny Mutiny’s ABM music video campaign elevated personalized outreach by identifying 30 target accounts based on specific criteria and partnering with a freestyle rapper known as “Sales Rapper” to create custom rap videos mentioning key contacts and their pain points by name.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

NuSpark Consulting

MARCH 10, 2012

If you have goals set-up with your analytics tool, and you have a proper lead capture mechanism by offering content, webinars, demos, or trials, or even an easy way to engage with a prospect, then you can measure the conversions, which ideally should be qualified email submissions, so that prospects enter your funnel.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Sharpspring

JANUARY 10, 2019

Why Use Interactive Content for Lead Capture? Besides the benefits discussed above, interactive content is a valuable tool to help marketers turn prospects into active leads. For one, the content offers good value to audiences, much like any lead magnet.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Hubspot

MARCH 10, 2016

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 8) Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first! Don't include any new sales from that time frame.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! Facebook may not die tomorrow, but do you truly want it controlling your brand management?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! Facebook may not die tomorrow, but do you truly want it controlling your brand management?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167