A New Generation of Marketing Metrics & the ROI of Better Data
DiscoverOrg
APRIL 20, 2017
When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. Bad data exposes organizations to penalties, fines, degradation of brand reputation, customer attrition, weaker vendor negotiations, and much more.
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