ClickZ

OCTOBER 4, 2019

I match user intent to quality products and services via search (both on and off site), YouTube, and our website’s marketing and merchandising placements on the homepage and category pages. We first want to meet users’ informational intent by delivering educational content across their topics of interest.

Youtube 101

Youtube Intent Optimization Merchandising 101

Moz

FEBRUARY 9, 2021

Primary query target and intent. After listening to some sales and support calls on Gong (many teams use this to record customer and prospect calls), I might find out that “merchandising” is a big topic of focus. So I type “merchandising” into Keyword Explorer, add a couple more helpful filters, and boom!

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

MARCH 25, 2020

These pages publish your business name, address, phone number, and other relevant store information; they also help you rank on local SERPs. This is especially important if you have more than one brick and mortar location. Claim your local listings on third-party websites and directories. Hold a contest on social media.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). Reach an intentional audience: The very nature of an online search requires a certain level of intent. Measure what matters What is ecommerce SEO?

eCommerce 52

eCommerce Traffic Organization SEO 52

Content Standard

JUNE 25, 2023

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Will search engines stop ranking our content in favor of a direct response experience?

SERP 69

SERP SEO Generation Long Tail Marketing 69

Single Grain

NOVEMBER 28, 2023

One such company that has made AI the center of its value proposition is Google through its search generative experience (SGE): Over the last few years, their implementation of AI has allowed their search engine to understand with higher precision what people are looking for and what kind of content best serves their search intent.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126