Advertising Funnels Intent Merchandising SERP 
Moz
FEBRUARY 9, 2021
Primary query target and intent. After listening to some sales and support calls on Gong (many teams use this to record customer and prospect calls), I might find out that “merchandising” is a big topic of focus. So I type “merchandising” into Keyword Explorer, add a couple more helpful filters, and boom!
Hubspot
MARCH 25, 2020
If you have at least one brick-and-mortar business location (this applies to both local businesses and chains), local marketing is a marketing strategy you should consider adding to your arsenal. This location data is how you can pinpoint where you can funnel your local marketing energy. Secondly, add location pages to your website.
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Salesforce Marketing Cloud
MARCH 12, 2024
SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). Reach an intentional audience: The very nature of an online search requires a certain level of intent. Measure what matters What is ecommerce SEO?
Content Standard
JUNE 25, 2023
Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Will search engines stop ranking our content in favor of a direct response experience?
Single Grain
NOVEMBER 28, 2023
By using this AI writing tool (or others, such as Byword or SurferAI), marketers can quickly generate relevant content – for ad campaigns, email campaigns, blog post writing – without having to manually search for content ideas or create new content from scratch.
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