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Ecommerce SEO: How to Get More Organic Traffic to Your Online Store

Salesforce Marketing Cloud

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). Reach an intentional audience: The very nature of an online search requires a certain level of intent. Measure what matters What is ecommerce SEO?

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The Impact of Generative AI on SEO: How to Align Your Search Strategy with the Latest AI Developments

Content Standard

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Will search engines stop ranking our content in favor of a direct response experience?

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