Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Julie Preiss, CMO of Appgate takes the hot seat.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

sagefrog

NOVEMBER 14, 2023

To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads. Build Awareness through Podcasts Podcasts are a powerful medium for sharing expertise, storytelling, and connecting with niche audiences.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

AUGUST 24, 2023

By gathering visitor intent and preferences information, Drift enables sales professionals to tailor their approach and deliver relevant information efficiently. The AI sales rep uses NLP algorithms to understand and analyze customer inquiries, allowing for more accurate lead qualification and routing.

Marketing AI 53

Marketing AI Allocation Work Management Lead Scoring 53

Marketing Insider Group

AUGUST 29, 2023

Storytelling. And, just like on search engines, users on social media platforms search with specific intent. Optimized content caters to this intent, leading to better engagement. Create entertaining tutorials showcasing how to use your products or services. Interactive content. Optimize profiles.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

LeadSquared

JUNE 22, 2021

I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent. It is done by storytelling and interactive visual journeys that the audience would engage in. Some handy tips: Use storytelling to humanize your brand. Carousel Ad.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52