KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

KoMarketing Associates

MAY 29, 2014

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

Vidyard

APRIL 20, 2016

We live by the 3 x 3 rule: find three relevant pieces of information in less than three minutes. Great resources for this are LinkedIn, InsideView, and Google Alerts. Perhaps they even used to work at some of those companies. Was your prospect recently promoted? Did the company launch a new product? Love ya, Uncle Steve!)

Open Rate 50

Open Rate Ideal Customer Profiles InsideView Outreach 50

Engagio

APRIL 23, 2018

You’ll likely discover that your accounts follow the Pareto rule — approximately 80 percent of your sales and profits come from 20 percent of your customers. Buy lists, use online tools such as InsideView , Data.com Connect or ZoomInfo and tap into LinkedIn or other social channels to find the people who are involved in the purchase decision.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Adobe Experience Cloud Blog

JUNE 28, 2010

This week I listened to Umberto Milletti and Phil Fernandez, CEOs from Insideview and Marketo, give presentations about their expectations of Marketing. Although these rules left out a lot of things marketers think about, like brand and customer satisfaction, as a marketer, I think that these areas are important.

InsideView 48

InsideView Planning B2B Thought Leadership Forecasting 48

Engagio

APRIL 20, 2020

is what’s working right now. Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Here are four specific ways that we can work for greater impact during the current crisis. Todd Berkowitz. Justin Gray.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

APRIL 20, 2020

is what’s working right now. Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Here are four specific ways that we can work for greater impact during the current crisis. Todd Berkowitz. . Justin Gray. .

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87