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What the CEO Needs from Marketing

Adobe Experience Cloud Blog

This week I listened to Umberto Milletti and Phil Fernandez, CEOs from Insideview and Marketo, give presentations about their expectations of Marketing. It was a powerful presentation that gave a true glimpse into the thoughts of a CEO. Build alignment between marketing and sales. Measure and forecast metrics that matter to the CEO.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Social media and leadership. 0160; Brian Solis , a thought leader on social media and author of Engage! Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. in the 1960s. The end of human social skills?