sagefrog

NOVEMBER 14, 2023

To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads. The aim is to accelerate lead generation and yield a quicker ROI while supporting your long-term inbound efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

MAY 14, 2019

Brand Marketing. Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. Inbound Marketing. Partner Marketing. Personalized Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SocialPilot

FEBRUARY 9, 2024

His co-authored book with Joe Pulizzi, ‘Killing Marketing’, is called “The re-written rules of what marketing should be in the 21st century”. Robert has a knack for creating content with great storytelling. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Savvy B2B Marketing (@Savvy_B2B).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Spiralytics

NOVEMBER 20, 2022

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website.

Course 118

Course Training Paid Content Paid Search Agency 118

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. What Is Outbound Marketing? Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Martech Advisor

JANUARY 28, 2020

Search Engine Marketing (SEM): SEM allows you to show your website higher up on search engine result pages (SERPs) for relevant keywords. SEM is a widely used paid media channel, but may not be the most effective content distribution channel for smaller brands considering the cost and competition.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113