article thumbnail

Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. In inbound marketing, we talk a lot about sharing “helpful content.” Type of content.

SMB 67
article thumbnail

Marketing Needs to Put Skin in the Game

ViewPoint

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

article thumbnail

How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. SMB: The Utility Player. Here's how: Talent.

article thumbnail

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. Get social PR right. B2B PR Sense Blog ).

Stats 80
article thumbnail

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Download the free webinar to learn how to create a thriving inbound marketing blog.

Blogger 40
article thumbnail

Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts)

Webbiquity

Though marketers plan to invest more in video on YouTube and Facebook this year, 53% say blog content creation remains one of their top inbound marketing priorities. 37% of marketers agree that their blogs are the most valuable type of content marketing. Riverbed Marketing ). Riverbed Marketing ).

Stats 0