Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social Marketing Automation. Social + CRM + Marketing Automation.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Inbound marketing and outbound marketing.

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Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings.

Inbound Marketing, The Uber List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). But I didn't start formalizing some of the new marketing ideas I'd been learning until I took a deep swig and discovered the great taste. Outbound marketers live off of lists. These are inbound leads. Then use them as the fuel for your outbound marketing efforts.

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Have No Fear: Why Sales Teams SHOULD Be On Social Media

Sales Intelligence View

Social media has become a defacto marketing tool for any organization, but it’s incredible how scared sales managers and teams still are of letting their sales reps join the sales 2.0 facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite oracle oracle crm on demand Sales Sales Data sales productivity Salesforce salesforce.com social intelligence social media social selling twitter Web 2.0

Social Selling for Sales People [Webinar]

Sales Intelligence View

facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics paul greenberg Sales sales productivity salesforce.com Social CRM social media social selling socialprise After some initial development and even some exclusive sneak peaks to the content for feedback, InsideView is ready to start rolling out a series of webinars and content focused on teaching sales people how to use social media to drive sales. If you lead a sales team or are a sales person that wants to [.].

Is Sales Training a Component of Sales Enablement?

Sales Intelligence View

Inbound Marketing insideview jigsaw linkedin marketing Sales Sales Data sales productivity salesview social selling Web 2.0This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology for sales organizations. Companies of all sizes that focus on their sales teams have to put effort in building them into superstars.

It’s Time to Fire Your Sales Team!

Sales Intelligence View

facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite News oracle oracle crm on demand Salesforce salesforce.com social selling twitter Web 2.0If you are in a leadership position for a sales team you should pay attention. Are you overseeing a team of sales dinosaurs? You should fire all of them and hire people that are tuned into sales 2.0. I know that sounds like a bold statement but I’m saying this with your company’s best interests [.].

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Webinar: Getting to Higher Sales Productivity by Boosting Your Selling IQ

Sales Intelligence View

jigsaw crm 2.0 Inbound Marketing Tags: Sales marketing insideview Sales 2.0 Next week we are hosting a webinar along with SellingPower on how to get smarter about selling. Today’s sales professionals are frustrated with how traditional selling approaches such as cold-calls, email blasts, and product pitches are not yielding results. When sales organizations try new approaches, it often results in less productivity – because finding relevant insights [.].

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Marketo

This is why when a marketer brings back a list of leads, they only pick out a few to follow up with. So how do marketers find the right leads? Many marketers are now optimizing for search, but are you really getting all that you can out of your efforts? However, if you are a company with any marketing budget, you should really consider putting some of those dollars here. . Content Marketing. This is where content marketing comes in.

Complete, Relevant and Integrated Sales Intelligence

Sales Intelligence View

At the recent Sales and Marketing 2.0 facebook Inbound Marketing insideview jigsaw linkedin marketing social intelligence socialprise Web 2.0Conference in San Francisco InsideView CEO Umberto Milletti met with a large group of VIPs to explain the need of Sales Intelligence and how InsideView for Sales provides a Complete, Relevant and Integrated application that delivers B2B intelligence through your existing CRM and how to leverage it effectively. [.].

15 Social Selling Posts to Start Your Week.

Sales Intelligence View

facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics Sales Data Sales Intelligence sales productivity social selling socialprise Web 2.0Built-In CRM Reports Vs. the Data You Really Need – CRM Software Blog Don’t Fear the Influencer (Now with More Cowbell) – CRM Outsider What Can You Do For Me (Right Now)? – B2B Buzz How does Sales 2.0 Help your Customers? – Anneke Seley Too Shy to Network? – Dig It!

25 Social Selling Articles to Start the Week

Sales Intelligence View

Sales Intelligence Social Media Tips Uncategorized Sales marketing insideview salesforce.com Microsoft Dynamics Enterprise 2.0 CRM Salesforce Social CRM salesview jigsaw crm 2.0 Inbound Marketing Content Marketing social selling b2b sales What better way to kick off November by having a reading list o the best social selling articles fro the past week. Here are the posts I thought would be the most interesting to you.

InsideView More Than Doubles Revenue in Record-Breaking Year

Sales Intelligence View

facebook Inbound Marketing insideview jigsaw linkedin marketing Microsoft Dynamics netsuite News oracle oracle crm on demand Sales Sales Intelligence sales productivity sales prospecting salesforce.com sCRM social intelligence social media social selling twitter Web 2.0InsideView today announced that it finished 2010 on a record-breaking note, growing revenue more than 135 percent.

There Will Be No Sleeping at Dreamforce

Sales Intelligence View

facebook Inbound Marketing insideview jigsaw linkedin marketing Sales sales productivity Salesforce salesforce.com social selling Besides all of the great keynotes by Marc Benioff, Bill Clinton and the music by Stevie Wonder, people come to Dreamforce to party. Sure we all want to learn more, meet new people and hang out with people we haven’t seen since the last event so why not hang out with them at a party [.].

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Marketing automation solutions like Eloqua manage opt-ins and content, all directly linked back to lead generation and sales acquisition costs. Getting attention through marketing channels is harder than ever. Picking up the phone still works as part of a Sales & Marketing approach that integrates inbound marketing, social media, great content, lead nurturing, etc.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Although, see Jigsaw, below. Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. By far the best value on the market for the quality you receive.

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Fast Growth Marketing: From 0 to 500,000 Users

B2B Lead Generation

How can you drive fast growth with marketing? I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). It’s used by all business professionals, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps. Jigsaw was a great acquisition. Jigsaw never grew this fast.

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Lead Gen Strategies: How to Use Content to Fuel a Sales Pipeline

Tomorrow People

Successful inbound marketing relies on supplying leads with the right information at the right time. Let’s take a look at the three main stages of the inbound marketing sales pipeline as part of your lead generation strategy, to help us better understand what customers are trying to achieve at each step. 43% of all marketers generated at least 1 customer from a blog.”. How to use content to build a lead generation strategy that'll keep your sales team happy.

HUGS2011 – Founders Recap Remarkable Year, Share Big Vision

MLT Creative

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. Enriched customer info from Hoovers and Jigsaw. Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing. Download advanced content from our B2B Marketing Idea Series

Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. List rental is the traditional (and some might say: outdated) way of acquiring marketing lists. In recent years, a number of long-time business database companies ( InfoUSA , Hoovers , Dun & Bradstreet ) have been joined in the list market by so-called “crowd sourced” databases like Data.com (formerly Jigsaw), InsideView , and others.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. business-to-business marketing automation. inbound marketing.

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. I’ve already mentioned IP-based visitor identification and JigSaw integration.

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. This makes selling marketing lists, and email marketing lists in particular, fertile ground for scammers and many marketers have been burned by bad email lists. Clearly define the data required for each marketing record.

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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Have someone dedicated to providing value to the market.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Have someone dedicated to providing value to the market.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. We too are seeing new entrants jump into this market.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. In lead generation marketing our goal is to get visitors to take action.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.