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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: HubSpot. This one’s a given.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Think about all the times a friend, family member, or co-worker recommended a product or service to you and how that may have influenced your buying decision or perception of a brand. Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence.

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Why B2b marketers must leverage ratings and reviews for growth

Valasys

According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. Word-of-Mouth-Marketing (WOMM) marketing campaigns can be leveraged along with customer reviews helps marketers can optimize their sales revenues.

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AI for B2B Marketing: Roadmap for 2020

Valasys

Data-driven storytelling infuses an element of trust in the minds of the marketers & positively drives the singularity of customer experience management (CXM), which will be more vital than ever before in the coming year 2020. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

In short inspiring customer success, optimizing the scale of customer-experience management (CXM) & living & envisioning the omnichannel ideologies that you showcase through your products & services is imperative to evolve your content strategy in 2020. So, the process of lead nurturing is important.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. 74% of the companies stated that converting leads into customers was their top priority .