nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I believe my team outperformed all others at Gartner Digital Markets at Capterra because they were encouraged to stay curious, test new ideas, reflect, and iterate.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands.

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

Litmus

FEBRUARY 19, 2020

To be truly successful, marketers need to break out of their silos and use the power of email across channels. Our friends at HubSpot have you covered. Where does email fit into the ever-changing digital marketing world? But where should you focus your email marketing efforts? HubSpot’s report is a great place to start.

Marketing Report 72

Marketing Report Trends Email Marketing Marketing Budget 72

Webbiquity

APRIL 10, 2018

But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. How can marketers efficiently meet both buyer expectations and their own corporate objectives? HubSpot ). How to best produce content for technical buyers? Content Marketing Institute ).

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 212

Paid Content Stats Marketing Budget Webinar Metrics 212

Only B2B

NOVEMBER 27, 2019

When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service. MarketingSherpa via HubSpot ).

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Click here for tips from the Effective Marketer Blog Hello there! Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Marketing Graham

SEPTEMBER 1, 2021

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Because I’m weird, I actually enjoy getting the most out of a small budget. Take a look at my blog ‘ What is B2B Marketing? 1 Twitter polls. . #1 1 Twitter polls.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Hubspot

OCTOBER 14, 2019

In fact, a quick LinkedIn search of "Chief Marketing Officer" results in people with bios ranging from "creating customer-first interactions that ultimately drive loyalty and evangelism" to "coordinating marketing budgets in accordance with our organizational goals on a daily basis".

CMO 75

CMO Paid Search Agency Companies Marketing Budget 75

The Effective Marketer

APRIL 6, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

ClearVoice

JUNE 24, 2021

They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. Top content marketing statistics and trends for 2021.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Martech Advisor

DECEMBER 23, 2019

The same survey extrapolated findings to estimate that the global market size for martech is now $121.5 There are three key themes that will be incredibly important in 2020, and several martech players have developed innovative solutions around them. Amazon’s Alexa became the leader in the smart speaker market.

Marketing Budget 56

Marketing Budget Marketing AI Marketing Management Amazon 56

The Effective Marketer

AUGUST 5, 2010

Finding and retaining the best people has always been a challenge, no matter your industry. The best marketing ends up being what the employees tell their friends about their companies. When you have a little bit extra to offer, being that the free lunch or whatever, you are a step above the competition. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Optinmonster

JANUARY 14, 2024

In the ever-evolving world of digital marketing , content remains king. Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Let’s look at some interesting statistics about content marketing to elevate your content game.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Only B2B

MARCH 15, 2018

When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service. MarketingSherpa via HubSpot ). Coschedule ).

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

TrustRadius Marketing

APRIL 13, 2022

Many also provide valuable social media consulting services. If you’re worried about SMM costs, we’re going to break down the different factors and their own costs that can go into your overall budget. How Much Does Social Media Marketing Cost? The Content Factory is a popular marketing agency that conducts research.

Paid Content 52

Paid Content Social Media Pricing Price 52

The Effective Marketer

SEPTEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? If you answered “it depends&# , then you’re thinking smart. Number of leads generated? Amount of sales or deals closed?

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Hubspot

NOVEMBER 4, 2015

This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. The Four Core Tenets of a SaaS Marketing Plan. Marketing and sales alignment. Marketing budget.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Golden Spiral

DECEMBER 21, 2018

There is good news: marketing is often best accomplished by the most consistent, not the most creative approach. It also doesn’t matter where you are in your marketing journey or how much you have in your marketing budget, the same fear can creep in. Have a Plan. Do you have a written marketing plan?

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

SnapApp

SEPTEMBER 9, 2016

Only 21% of marketers are using analytics to measure marketing ROI for marketing engagement. In other words, most marketers are doing their jobs with blinders on. Smart demand-gen marketers know better. A great place to start is this HubSpot article with 10 Excel tricks for marketers.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Sometimes going against established “best practices&# may pay off. Sources for more info on this story are: Creativity Online article, F*ck Smaller.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hubspot

JULY 3, 2013

The (rotten, stinky, cheesy, noxious) smell of the annual marketing budget process is closer than you think. First, convincing the decision makers holding the keys to the company’s treasure chest that it’s time to redirect the marketing program -- because old traditional ways of marketing aren’t working anymore.

Marketing Budget 28

Marketing Budget Budget Programs Marketing Budget Creation Planning 28

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. The solution, it seems, is far more complicated. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Schaefer , another excellent blogger and marketer. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. How is it that your product or service will benefit me? Wow, it’s magical! Yes, except for one little detail. Who’s going to write all that new content? We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100