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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it.

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Top B2B Marketing Landing Page Trends

FunnelEnvy

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

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4 tips for auditing your marketing automation program

Martech

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

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API Integrations in HubSpot: A Beginner’s Guide

SmartBug Media

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. By automating data transfer, businesses save time and reduce errors caused by human input. What Are API Integrations?

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20 questions to ask marketing automation vendors during a demo

Martech

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is very powerful and can be very complicated. Marketing Automation Platforms.