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How to Maximize ROI with Email Marketing for B2B

Webbiquity

By automating repetitive operations, marketers can concentrate on analyzing information, formulating plans, and enhancing the overall effectiveness of their email campaigns. With email marketing automation software , you can also increase the precision of KPI measurement.

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Meet the ANNUITAS Evangelists

ANNUITAS

We want to share it with you, our marketing community, and others in the industry so we can have real conversations about what is going on in the crazy world of demand marketing. . Each one of these evangelists is an expert in their field as well as a practiced demand marketing specialist. .

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Marketing Input Similar to sales, there are two main types of marketing professionals who focus on different paths toward generating B2B leads: Demand generation marketers identify a target audience, assess its familiarity with their company’s offerings, find ways to create interest, and nurture leads to move them toward conversion.

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How 38% of Government Contracting Firms Grew More than 20% in 2020

Hinge Marketing

Purchase the 2021 High Growth Study: Government Contracting Edition. Even nurturing prospects through phone calls, which we consider to be a more traditional marketing approach, today requires some level of marketing automation and online lead generation strategy. Does digital marketing really work?

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How to Research Target Accounts in ABM

Engagio

For a Tier 1 account (with the most intensive research), research will almost always include: Market dynamics. Size, growth, maturity, disruption, competitors. Revenue, profitability, growth, market share, stock performance, outlook, acquisitions, history. Press releases. Financial press. Annual reports.

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Conversica Names David Greenberg as Chief Marketing Officer to Bolster Company Growth and Market Expansion

Conversica

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

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Conversica Names David Greenberg as Chief Marketing Officer to Bolster Company Growth and Market Expansion

Conversica

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).