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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

The algorithm takes advantage of a huge database of color schemes, website layouts that have shown to work favorably, navigation cues, fonts, images, and templates to put together the structure and look of a website. Google recognizes PWAs as well, so they may very well be here to stay. Creating Pre-made templates.

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Maximizing Your Email Marketing Success

Navigate the Channel

percent and Google Android at 2.3 Ensure that your email templates work and look like you want them to on all screen sizes. Compliance and Privacy Failing to comply with email marketing regulations can lead to legal trouble and a tarnished reputation. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

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Everything Marketers Need to Know About the New Apple iOS 17

Litmus

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Apple’s goal appears to be to protect users from this phenomenon. Essentially, it’s a privacy measure.

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How to Collect Zero-Party Data Through Email

Litmus

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. As Google goes, so does the rest of the market. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. Are you losing them at specific points on the page?

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How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!)

Litmus

To create a countdown timer template in Litmus Personalize: Select the Countdown Clocks tab in the Templates section. Then click the “+New Template”. Choose the countdown template from the previous step, add a description, then Next to continue. In Google Sheets, choose File > Share > Publish to web.

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