Content4Demand
AUGUST 25, 2020
Also called big rock assets or lead magnets , these long-form pieces are desi gned to generate a lot of value for your target audience and, in turn, generate a lot of interest for your brand. Then, use a third-party tool or platform to val idate what you’re hearing. Hero content is a marketing gift that keeps on giving.
Brandpoint
DECEMBER 3, 2020
Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. Trailblazing marketers have already lain the groundwork in showing the commercial benefits of using AI-Powered Copywriting to generate sensitive messaging at scale, delivering more revenue and a greater level of control. What has changed?
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Convert
NOVEMBER 17, 2021
In this article, Jakub Linowski of GoodUI shares that the power of experimentation lies not only in its ability as a useful method but also for generating powerful insights that can inform better decisions. The outcome was a relative +53% increase in leads (±28, p-val 0.0002). EXPLORATION – generating as many ideas as possible.
Unbounce
JANUARY 14, 2020
Estimates suggest that there’s $44 of revenue generated for every dollar spent on email marketing. They may wonder if the offer is even valid. Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard.
Unbounce
JULY 30, 2019
Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. ” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Running valid A/B tests during the holiday period can be challenging.
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