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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

In this guide, we’ll show you why split testing is important and how to run split test to improve your lead generation and returns on your marketing efforts. While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. When to Use Split Testing?

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences.

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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

Is your ecommerce website generating a lot of traffic but very few sales? Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. Step 3: Designing and implementing test scenarios The next step is implementing A/B or multivariate testing to validate your changes.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Because chances are, you may not be able to generate an ROI for your testing at that stage. These are great, but how does Google Optimize handle privacy? Google Optimize & Privacy.

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How AI in analytics is transforming the way marketers work

Unbounce

How is AI data analysis used in marketing? AI data analysis can be a powerful tool for marketers to gain a better understanding of consumer behavior and preferences. Aside from satisfying your competitive side, AI-powered analytics can process vast amounts of data at a speed impossible for humans. Sorry, what were we talking about?

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4 areas of martech with ethical concerns

Martech

Even publications like Marie Claire educate their readers about privacy. Conversion and engagement A key focus of Fisher’s analysis involves conversion rate optimization and engagement. Even more importantly, how can we balance the real and valid need for generating revenue and profit with the bigger societal picture?

Ethics 101
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How to use Instagram for B2B marketing in 2020

Valasys

Lately, in September 2019, Instagram changed its algorithm to personalize users’ newsfeed & give them better control over their privacy. According to TrackMaven, Instagram generates 20 times more engagement than LinkedIn for B2B brands. Instagram is a paradise for visual marketers. UGC seems to be most effective on Instagram.