Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

Privacy Protection 90

Privacy Protection Privacy Open Rate Deliverability 90

Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

Privacy Policies 78

Privacy Policies Privacy Privacy Protection Marketing Management 78

Martech

JUNE 3, 2024

While these laws share some similarities, such as granting consumers rights to access, delete and opt out of the sale of their personal information (PI), there are also notable differences in scope, definitions and requirements. It is possible one or more states will pass PI protections wildly different from those already in place.

Privacy 117

Privacy Opt-out Privacy Policies Opt-in 117

Salesforce Marketing Cloud

APRIL 20, 2022

Marketers rely on data to inform and create personalized, trusted customer experiences, and to optimize campaigns and programs for maximum ROI. Only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making. Concurrently, data has risen in importance strategically.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Martech Advisor

MARCH 9, 2020

Marketers should know the following eight rights consumers have under GDPR: Right to Information: It provides the data subject the choice to know how a business is collecting and using their personal information and the purpose behind it. What Is the California Consumer Privacy Act (CCPA)?

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Martech

OCTOBER 18, 2021

It’s created so that a team understands the most important work, avoids working on unimportant side projects, has a shared understanding of what’s being asked of their team and has a flexible method to add, delete and shift work as they learn new information. The marketing backlog evolves as new information is learned,” writes Stacey. “So

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 89

Opt Intelligence

AUGUST 27, 2018

You might not think of this data as “yours” to protect yet, but perhaps you should. Because you could be inadvertently making a very big privacy mistake if not. By applying the same data privacy policy to any data you interact with, you’ll ensure a compliant, clean database of leads and customers, as well as unsubscribed users.

Privacy 41

Privacy Privacy Policies Privacy Protection Opt-out 41