Remove game-theory measurement
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. These terms signal higher purchase intent. Need proof? I am just sending emails to some of the red-hot leads. What Can You Do?

Tactics 75
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The State of the Audio Industry and Attribution with Pierre Bouvard of Cumulus Media | Westwood One

LeadsRX

Pierre recently joined host Lucas Sommer on the Attribution Marketing Podcast to talk about the audio industry and its move over the last half decade-plus to better measure the impact radio, streaming audio, and podcasting advertising provides to marketers, brands, and agencies. So if it’s young women, older men, whatever.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Between bit.ly

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SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

Attribution: “Data Driven Attribution: The Future of Intelligent Measurement” by Simon Poulton. One of the most common challenges in marketing today remains the ability, or lack of it, to measure the success of programs. Factorial (which measures multiple factors). Featuring: @janetdmiller. >>Back to top.