Remove funnel
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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. This, in turn, helps the marketers in building a strong pipeline of leads, targeted at optimizing the sales’ conversions.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

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How to Optimize the Cost of B2B Marketing

Valasys

The conventional sales funnel has also changed for good. According to a report published in CMO by Abode, it was deduced that 90% of the B2B buyers now loop back to the sales funnel & recap at least one or even more tasks in their individual buyer’s cycle.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

The ABM funnel, when compared to the traditional marketing funnel, is flipped on its head. Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan. Moreover, intent-data can also be used to execute highly targeted lead generation campaigns. .

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Geofencing is a new concept & the next big thing for marketers who wish to target their audiences based on geographical radii & wish to launch specific geo-targeted ad-campaigns with well-tailored segment-specific content strategies to boost the experiences of their buying prospects. Targeting specific niche-based audiences is easier.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects. Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue.