Funnel Advertising Marketing Budget Marketing Mix Multi-Channel 
ScanmarQED
JANUARY 10, 2024
As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Each solution has strengths and weaknesses and there is no silver bullet.
ScanmarQED
FEBRUARY 27, 2024
The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. But can MTA still claim to do all these things?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
JULY 15, 2020
We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. In essence, account-based marketing is just a smarter way to do B2B marketing.
Litmus
AUGUST 3, 2021
Our organizations want us to drive the business forward by amplifying brand awareness, leading business strategy, attracting new customers, creating customers for life, and delivering up-and-to-the-right pipeline and revenue charts that delight our stakeholders. The current state of marketing budgets and what to do.
ScanmarQED
JANUARY 18, 2024
I want to leave the best planet that I can for my kids, rather than an uncomfortable future both physically and politically. Leave no trace Taking this phrase to have the implication that we shouldn’t create any waste which can begin to clutter up our environment, we must ask: does marketing and media create any waste?
Martech
NOVEMBER 15, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Product overview.
Adobe Experience Cloud Blog
AUGUST 16, 2016
However, this can be hard if you’re just launching new campaigns for the first time and don’t have valuable historical data to rely on, especially if you’re venturing into a new channel. The way forward starts with outlining a detailed budget based on what you know about your company and your overarching goals.
Expert insights. Personalized for you.
105 
Let's personalize your content