B2B Lead Generation Blog

Customer Service is the New Marketing

Buzz Marketing for Technology

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Zappos was founded in 1999 and sold to Amazon for $1.2

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media.

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Trending Sources

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience.

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Advocacy Marketing Part 2: Building Your Plan in 5 Steps

Marketing Action

Advocacy marketing is a centuries-old (at least) practice commonly known as word-of-mouth (WOM) advertising. Forrester Research reports that 85% of B2B decision-makers rely on online communities when researching business technologies.

The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company.