KoMarketing Associates

NOVEMBER 18, 2014

Why It’s Significant: This report breaks down popular tactics that make up B2B lead generation strategy, comparing and contrasting changes from the previous year and how the roles of social media and content marketing impact the process. Forrester’s New B2B Buyer. Google Quality Ratings Guideline (Version 5.0).

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. Comparing key marketing metrics against financials will uncover uptrends, dips, and seasonal impact. Adopting a New Approach.

PPC 40

PPC Advertisements Advertising SEM 40

Marketing Insider Group

JANUARY 6, 2020

There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.). Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Online Marketing Institute

JUNE 18, 2009

0.1 - B2B online communities will have about 1/10th the active participants of a B2C community at comparable traffic volumes - but participation rates are all over the map. This is a theme Forrester’s Laura Ramos also mentioned in our B2B social media with her. intermittent participant rate expands.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

QuanticMind

SEPTEMBER 28, 2016

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Convince & Convert

MARCH 5, 2015

As Nate Elliott, VP and Principal Analyst of Forrester said , “Engagement is not a useful social marketing success metric.”. And moving beyond last-click attribution can be challenging within your organization because different parts of the marketing team will want to take as much credit as possible (SEO, SEM, Display, etc.).

Social Media 164

Social Media Media Mobile Advertising Marketing Analytics Tools 164

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122