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37.6% of Marketers Now Believe ‘Significantly’ in Voice Assistance as Marketing Channel

KoMarketing Associates

recently published “The State of Voice Assistants as a Marketing Channel” report, and statistics showed that most marketers (37.6%) believe “significantly” in voice assistance as a marketing channel. The majority of marketers (38.9%) are “moderately optimistic” about voice product search, while 29.2%

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Twitter Profile: @Forrester. Twitter provides Forrester with an opportunity to tweet pieces of information (often times statistics) that pique the follower’s interest.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.”

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. In the modern, data-rich world of paid search, all metrics come to fruition thanks to the keywords you’re employing.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? of global web traffic.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal.