Forrester Optimization Search Engine Marketing SEM 
QuanticMind
OCTOBER 12, 2016
What were the best & worst of search engine advertising in 2016? Register for the webinar featuring Forrester Research and receive a free copy of the full report. Search engine advertising remains a challenging field that is constantly changing.
QuanticMind
MAY 23, 2019
Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. In the modern, data-rich world of paid search, all metrics come to fruition thanks to the keywords you’re employing.
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Biznology
DECEMBER 6, 2012
In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Search was called out in only a few of their plans.
WebMarketCentral
NOVEMBER 7, 2007
It's generally not a terribly expensive proposition, the results are easy to track, it's generally not a core competency of the internal marketing team, and, again in the words of Hotchkiss, "search works because it's the customer driving the process, not the advertiser." And when that happens with search, the numbers are obvious.
Online Marketing Institute
NOVEMBER 2, 2009
unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. Search Engine Optimization (SEO) – this is the ultimate no-brainer.
Marketing Insider Group
OCTOBER 14, 2010
The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The following is written in the form of a response to an email that asks “where’s our search ads?&# I hope you find it helpful!
KoMarketing Associates
OCTOBER 22, 2012
Michael Dorausch had a great point about mobile traffic when he said, “not every search is suited for mobile”. Often times, we just assume that we should optimize for the same keywords we are optimizing for on desktop but that may not be the case.
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