Forrester, Online Marketing, Public Relations and Statistics

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.

Paid Search Agency

Paid Search Agency Online Marketing Advertising Agencies Ads

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. Where are marketers moving their budgets?

Spending

Spending Media Mobile Advertising Forrester

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America.

Social Media

Social Media Media Stats Statistics

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?)

Social Media

Social Media Email Marketing Social Marketing Paid Search Agency

12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

DECEMBER 1, 2010

Robert Samuel: Great article, thanks for hosting Adam.

Social Media

Social Media Event Marketing Social Marketing B2B Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. “We recognized the need to step up our game,&# says Lisa.

Social Media

Social Media Advertising Agencies Paid Search Agency Media

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics).

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Thanks for sharing this stuff Jay.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

JUNE 6, 2017

George Colony, the CEO at Forrester Research, does a good job of intermingling Branson and Stewart’s approaches to blogging. His blog on Forrester’s site, The Counterintuitive CEO , shares monthly posts about business, leadership, news, and his opinions on specific topics. What’s more, this statistic is an average for all employees.

B2B Marketing

B2B Marketing Godaddy Brand Identity Branding

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

[link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post.

Social Media

Social Media Media Paid Content Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Lifetime statistics, cross-posting, multiple accounts, etc. It’s a good choice for agencies, too.

Social Media

Social Media Media Paid Content Webinar Metrics

The 39 Social Media Tools I’ll Use Today

Online Marketing Institute

OCTOBER 31, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Lifetime statistics, cross-posting, multiple accounts, etc. It’s a good choice for agencies, too.

Social Media

Social Media Paid Content Tools Media

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

SEPTEMBER 8, 2010

How much do small businesses spend on search engine marketing? Social Media Statistics. Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. Twitter Statistics. Facebook Statistics.

Paid Content

Paid Content Social Media Stats Paid Search Agency

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. Metrics Integration Due to its online nature, social media is inherently measurable. That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit.

Business

Business Paid Search Agency Social Media Analysis

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake.

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

Digital and Dollars – Successfully Adding Online Marketing to Your.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Webinars

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

Convince and Convert Blog: Social Media Strategy and Social Media.

Integrating Email and Social Media with Flowtown | Email Marketing.

12 Social Media Tools for B2B Pre-Event Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

How Executive Branding Can Help Your B2B Marketing Efforts

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

The 39 Social Media Tools I’ll Use Today

Best Social Media Stats and Market Research of 2010 (So Far)

4 Reasons the Social Business Evolution Starts Now

Is Twitter for Business Even Worth the Trouble | social crm.

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