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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . What is Database Marketing? Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. How Does it Work With PPC?

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The Best Marketing Conferences of 2020

Marketing Insider Group

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. 3XE runs three digital marketing conferences each year that are focused on different areas of digital marketing. B2B Marketing EXPO – London. MarTech.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. Forrester ). Optinmonster). Optinmonster). Omnisend ).

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . A common problem is that the marketing team are undereducated on landing page creation, or too pressed for time — tools like Unbounce and Instapage make landing pages easy to build and test. . . #31. 64% of B2B marketers outsource writing.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010 It may be the most critical component of your pay per click (PPC) program.

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

6) Easier Marketing Automation. According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. 49% of businesses use marketing tools for their email automation. 8) Automated Email Marketing Campaigns.

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

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