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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Linkedin Ads.

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17 Silly Missed Lead Generation Opportunities

Hubspot

After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. Offers are the heart and soul of lead generation.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. For example, one of the most popular is the SiriusDecisions Demand Waterfall (known also as the Demand Unit Waterfall since 2017). 3… 2… 1… Blast off!

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Take a look at the data and the numbers.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

As one of the few remaining sources of first-party data, it’s easy to gather real-time insights and create fully personalized experiences to engage HCPs on their own terms. How much do companies spend on pharma marketing? Digital ads, email campaigns, and sponsored content are all part of the paid pharma marketing strategy.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).