6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. I probably buy the most technology out of any buyer here at Planful. A marketing-driven pipeline that works.

Buying Cycle 83

Buying Cycle Intent Ideal Customer Profiles Planning 83

6sense

MAY 9, 2017

While this audience consumes 90% of a marketer’s budget, time, and effort – and also plays a significant role in a buying decision – their anonymity makes it difficult to take advantage of the data and analytics that can inform marketing and sales strategy in a more comprehensive, efficient and cost effective way.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

TrustRadius Marketing

OCTOBER 3, 2022

Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Automation has several benefits for B2B sales organizations, including: Minimizing the likelihood of human error. Performing data entry tasks quicker. Conclusion.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Anteriad

DECEMBER 14, 2022

There are emerging tools that support content generation—allowing marketers to create more content, oftentimes at low cost. These tools can synthesize tons of information and turn it into unique content. Personalization is a hot topic in B2B marketing. By working with Anteriad, Lenovo saw a 20% increase in leads and 32x ROI.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52