6sense

DECEMBER 9, 2021

B2B marketers and sales professionals will similarly benefit if they harness buyer intent data to focus on the right companies at the right time with the right messaging. Nothing shows buyer intent better than who is checking out what you offer. Facebook Twitter LinkedIn Email Share. Joseph Zappa.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. A marketing-driven pipeline that works.

Buying Cycle 91

Buying Cycle Intent Ideal Customer Profiles Planning 91

6sense

MAY 9, 2017

How to drive converting in-market revenue and pipeline. How to use this approach to build trust, efficiency and improved metrics across sales and marketing.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

TrustRadius Marketing

OCTOBER 3, 2022

Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

6sense

JULY 17, 2017

Thousands of organizations use Okta’s platform to work faster, boost revenue and stay secure. In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just give us a shout.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Automation has several benefits for B2B sales organizations, including: Minimizing the likelihood of human error. Performing data entry tasks quicker. Conclusion.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Anteriad

DECEMBER 14, 2022

Our take: There are established AI tools available that you’re probably not taking full advantage of, like tools that use intent data to identify in-market buyers. And as a result, they expect growth strategies to focus on the retention, cross-sell and upsell of existing accounts.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40