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Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

These leaders represented a diverse set of companies, but they all agreed on one thing: quantifying content’s impact on revenue was their biggest challenge. Not to mention the expertise it takes to stay on top of all the data. Cracking the ROI code on search. “This is content ROI.”

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. If only two individuals are responsible, at least one is already annoyed.

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You’re interested in ABM but what will it cost?

Martech

What can you expect to spend on each? Let’s break it all down. You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise.

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6 B2B Lead Generation Strategies to follow in 2022

Only B2B

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on. However, B2B marketers are still undecided about whether to spend on outbound or inbound marketing channels.

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Measuring Customer Experience for B2B Marketers

Oktopost

CX has become an intrinsic part of the B2B marketing funnel. We’ll answer all these questions – but first, let’s get a better understanding of what “customer experience” is and how it translates to B2B marketing. CX is how your leads and customers see your brand throughout your funnel.

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Marketing influencers: our 2018 Top 30

Exo B2B

These influencers are all over the place. We already wrote a blog post on the subject to try and define what are these special creatures we call Influencers. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read.

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Marketing Influencers: Our 2019 Top 30

Exo B2B

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. The Annual List.