Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Click here to download! Identity matching.

Multi-Touch Attribution 104

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 104

Martech

OCTOBER 1, 2022

The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. CCPA : California’s Consumer Privacy Act , signed into law in 2018, went into effect in January 2020. Here’s an overview of each.

Privacy 109

Privacy Paid Search Agency Ad Exchange Transparency 109

Martech

DECEMBER 13, 2021

Are we in compliance with CCPA, GDPR and other data privacy regulations? Is your organization’s data governance practices in compliance with the EU’s GDPR or the CCPA ? A Forrester study found that the majority of C-level executives overrate their marketing organization’s customer identity accuracy and persistence.

Enterprise Management 106

Enterprise Management Organization Work Management Marketing Management 106

Martech

SEPTEMBER 28, 2021

Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. CCPA defines personal information as anything that can be associated or linked with an individual or household. Marketers with customers in the European Union have had to comply with GDPR since May 2018.

Marketing Automation Services 116

Marketing Automation Services Privacy Enterprise Management Work Management 116

Heinz Marketing

AUGUST 20, 2021

And those faulty bits of information arise due to multiple issues: duplicate records, outdated information, incomplete or inaccurate records, and non-compliant records (I’m looking at you GDPR , CAN-SPAM , CCPA , and CASL ). In addition, that same study found “decision makers identify access to high-quality data as the No.1

Ideal Customer Profiles 122

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 122

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria. What’s Next for 2021?

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Only B2B

AUGUST 21, 2023

Compliance and Privacy Considerations Automated B2B list building must adhere to data privacy regulations such as GDPR and CCPA. Research by Forrester indicates that companies that excel at lead nurturing generate 50% more sales qualified leads at a 33% lower cost. Optimizing Lead Nurturing through Automation A.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62